Human beings are hard wired in many ways that run contrary to what is necessary for successful trading in financial markets. A lot of research has been done under the field of behavioural finance that studies the effects of social, cognitive, and emotional factors on the economic decisions of individuals and institutions.

Self-Control Depletes Like Energy

In a research done, (by Muraven and Baumeister, 2000), they found that self-control is much like muscles or energy, in that self-control is a limited resource that will be depleted under strenuous conditions. Emotions are often involved in the decision making process. The logical cognitive process is used to override this emotional input sometimes. However the ability to use this self- control to force our logical thought process to be dominant in the decision making process is limited. Each effort at self-control reduces the amount available for subsequent self-control.

Trading on a manual, discretionary basis requires making a series of decisions. Traders need to make numerous decisions almost every minute of the trading process. Traders need to decide whether to enter a trade, exit the trade or simply do nothing with every change in prices or news flow. Trading on a contrarian or trend following basis requires a huge amount of self-control to do what is necessary to be successful. Take the good old trend following strategy as an example. A simple way to think about trend following is to resist the temptations to take profits too soon on a winning trade. With every price increase in a long/buy trade, self-control is used and exhausted to prevent the trader from taking profit too early. If self-control can be depleted like energy, are we confident that we will still do the right things when self-control exhaustion happens?

Irrational Decisions Under Emotional Distress

Muraven and Baumeister, 2003, also found that under emotional distress, people shift towards favouring high risk, high payoff options. When self-esteem is threatened, people become uncomfortable and lose their capacity to self-regulate.

Much like how people begin making irrational decisions when they start losing much of their money in the casino, traders who win or lose too much can begin to act irrationally. When self-control fails, traders might also start to prefer instant gratifications instead of delayed rewards. This is again against the principles of trend following approaches.

Stop Thinking About Money

Our brain reacts to the anticipation of receiving money in similar ways as receiving other rewards such as delicious food or pleasure inducing drugs. Our body releases dopamine, a simple organic chemical that causes us to feel good about ourselves. Confidence level is increased with the increase in dopamine levels in our body. The anticipation of monetary rewards lead to the release of dopamine which causes traders to feel good. The problem is, the brain reacts to rewards using an intuitive and not logical manner.

When traders focus too much on the monetary aspect of the trading system, it is highly likely that the release of dopamine is triggered and there are a lot of emotions involved. When trades are winning, happiness and greed takes over while when trades are losing, despair, anger and fear takes centre stage. Traders are also more likely to focus on the short term monetary rewards and not make logical decisions about the longer term prospect of a trade or investment.

Social Exclusion Is Painful

Do you remember the last time when you were completely ignored in a group or all your friends went on an outing but you were not invited? Do you remember the pain?

Herding Mentality

It is our instinct to want to belong to a group. When we are excluded (out of our own will) from a social group, it is painful. In fact, Eisenberger and Lieberman (2004) concluded that social exclusion generates brain activity in the same parts as real physical pain. Ouch! Physical pain is very distinct and we all can remember the pain when we twisted our ankle or cut our fingers. Pain from social exclusion may not be as distinct but the innate urge to avoid such pain is significant. Sub-consciously, we all want to behave and act like a group and this is what we call the herding mentality.

A contrarian trading strategy where the trader seeks to act opposite of the crowd is really painful. You can even think of it as getting your fingers cut on a daily basis.

Why Can�™t I Stick To The Plan?

We probably have heard that failing to plan is planning to fail. Would you agree with this statement? One of the great commandments to successful trading seems to be to develop a trading plan and to STICK TO THE PLAN.
Recall the times when you enter a trade telling yourself that when price hits X profit level or when a profit warning is issued, you would make a dash for the exit. However when price did hit X level or when the dreaded profit warning is indeed issued, you acted differently from your plan. Yes, you probably had a plan before trading but why is it so hard to stick to the plan?

In behavioural finance studies, academics found that people tend to underestimate the influence of emotional situations on their choice/decisions. They call this Empathy Gaps. Empathy Gaps are very often seen in financial markets. Just like the examples mentioned earlier, emotions such as greed and fear often interfere with our decision making.  The end result is people do not stick to the planned action and allow emotions to influence the trading decision.

A way to combat Empathy Gaps is to set out rules and envision various scenarios and imagine making the right decisions in each of these scenarios ahead of time. Think of it as allowing your brain to practice making decisions.

Automated Trading Systems

In many other ways human psychology is not suitable for the activity of trading financial markets. Automated trading systems assist traders in circumventing their psychological biases and hindrance. Automated trading strategies make trading decisions based entirely on logic. Traders are not subjected to emotions affecting their trading decisions negatively. If you battle with your trading state of mind then you’re one of many. Nearly all fx traders have problems in being able to stay emotionally in control of a trade and never cave in to either fear or temptation when it strikes. Having the ability to handle these inner thoughts literally could possibly be the difference between being successful and failing. How frequently do you pick out winning situations but aren’t able to capitalise to the maximum extent because you have not permitted yourself to complete your trading plan? The solution like everything else is initial understanding of the issue and the seeking techniques to cope with your own personal problems. We’re thus putting at your fingertips many of the best resources accessible to help tackle the problem.

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